Baidu Autonomous Driving Experience

Purpose

  • Opening piece for Baidu’s live press-conference stream—set the tone and context before executives took the stage.
  • Give the general public a first-hand look at Baidu’s Robotaxi program through street interviews, live ride-along testing, and expert commentary.

My Responsibilities

  1. Concept & Research – designed the three-part narrative arc (street vox pops → expert POV → ride-along demo).
  2. Scriptwriting – penned Mandarin host script.
  3. Field Direction – led a two-camera crew on location, organised street permissions, and managed real-time interview flow.
  4. Live Ride Coordination – liaised with Baidu Apollo ops team to secure Robotaxi test slot and safety briefing.
  5. Post-production Supervision – guided edit pacing, lower-third graphics, and bilingual subtitles for cross-platform release.

Translated Script Excerpt:
Host: Today, I’m standing in China’s first autonomous driving pilot zone.
Behind me, there’s a taxi with no one in the driver’s seat—just sensors, cameras, and code.
We’ve gotten used to trusting people behind the wheel. But what does it take to trust a machine?
I asked people on the street:
“Would you take a ride in a driverless car?”
One said, “Honestly? I already have. It stops smoother than some human drivers.”
Another told me, “I was nervous at first. But after a few rides, it felt… normal.”
Then I joined a seasoned user for a test ride. He sat back like he was in a regular cab—completely at ease.
“Watch this,” he said.
We approached a tricky intersection. The car slowed, scanned, and made the turn without a hitch.
It wasn’t dramatic. It was just smart.
Maybe that’s the future: not flying cars or flashy dashboards—but quiet confidence in code that learns how we move.