Hiossen- Brazil Live Surgery Paid Ads

Purpose: Leveraging Paid Ads for International Dental Education

The Hiossen AIC Brazil Live Surgery program was designed to offer entry-level implant dentists a unique opportunity to observe and practice advanced implant procedures in Brazil. To ensure this innovative course reached the right audience, we implemented a comprehensive paid ads strategy across digital channels, focusing on Meta Ads Manager to drive awareness, engagement, and conversions.

Paid Ads Strategy and Execution

Our approach began with in-depth audience research to identify dental professionals most likely to benefit from international hands-on learning experiences. Using Meta Ads Manager, we set up targeted ad sets based on interests, professional qualifications, and geographic regions with high demand for dental education.

Key tactics included:

  • A/B Creative Testing: We developed multiple ad creatives and messaging variations using Canva, allowing us to test which visuals and headlines resonated best with our target audience. This data-driven approach ensured our paid ads consistently delivered high engagement rates.
  • Budget Pacing: Careful daily monitoring and adjustment of ad spend ensured optimal allocation of the advertising budget, maximizing return on ad spend (ROAS) throughout the campaign.
  • Performance Optimization: By analyzing real-time data, we refined targeting parameters, paused underperforming ads, and scaled high-performing ad sets. This continuous optimization process is essential for any successful paid ads campaign.

Results

  • The course achieved a 100% sell-out rate within just 36 days of launch, surpassing all initial expectations.
  • Our paid ads strategy generated a ROAS that exceeded internal benchmarks by 42%, demonstrating the effectiveness of our targeting and creative approach.
  • The campaign also increased brand visibility for Hiossen AIC, attracting new dental professionals interested in advanced surgical training.

My Responsibilities

As the campaign lead, I was responsible for:

  1. Concept development, motion design, and video editing to create compelling ad creatives.
  2. Audience targeting, budget pacing, and A/B testing within Meta Ads Manager to ensure the highest possible performance from our paid ads.
  3. Daily performance optimization to continually improve results and maximize ROI.

Tools Used

  • Canva: For designing visually engaging ad creatives.
  • Meta Ads Manager: For comprehensive data management, targeting, and performance tracking.