Overview
Welcome to my digital marketing portfolio featuring integrated campaigns and content strategy for Hiossen, a leading global dental solutions provider. My work spans content creation, social media management, influencer partnerships, email marketing, and multimedia design—driving measurable results for both B2B and consumer audiences in the dental industry.
Content Creation & Channel Strategy
- Multi-Channel Content: Developed and delivered high-performing content—including blogs, website copy, social media posts, sales collateral, email newsletters, infographics, and vertical educational videos. This content achieved over 2.4 million views across digital channels, significantly boosting Hiossen’s brand visibility among dental professionals and consumers.
- Social Media Campaigns: Led content strategy, design, and scheduling for Instagram, Facebook, and LinkedIn. Managed @hiossenimplant.canada across platforms, producing and managing social-first carousels, reels, testimonial graphics, and educational promos using Canva, Later, Hootsuite and Adobe Creative Suite. Integrated influencer campaigns doubled year-over-year engagement and increased link clicks by 181%, expanding reach and driving conversions.
- Email Marketing: Designed and managed a monthly email marketing calendar via Mailchimp, delivering course-driven content and achieving an average open rate of 30%+, consistently outperforming industry benchmarks for healthcare email campaigns.
- Landing Page & UX Design: Initiated and directed testimonial video/image sections for key product landing pages (e.g., K5 Dental Chair), collaborating with developers and product teams to optimize user experience and narrative flow.
- Print & Educational Brochures: Designed the Toronto FID Spring 2025 Brochure, overseeing layout, visuals, and copywriting for both digital and print distribution—supporting sales teams and digital campaigns.
Featured Work
Instagram and Facebook Account Management
@hiossenimplant.canada
Showcased vertical educational videos, image carousels, and product launch content tailored for dental professionals and clinics. Focused on visual storytelling and audience engagement.
Email Content
I was responsible for the content planning and visual design of Hiossen’s monthly email marketing campaigns, utilizing platforms like MailChimp for distribution and performance tracking. Achieving an open rate exceeding 30%, well above industry benchmarks.
Landing Page Design
Developed testimonial video and image layouts to enhance credibility and conversion rates, optimizing for both desktop and mobile UX.
Example: Scan Healing Abutment Free Trial
Example: K5 Dental Chair
Educational Website and Brochure
Created a comprehensive continuing education program guide, used in digital marketing, print, and internal sales enablement.
Example: Toronto Foundation Course 2025 Spring
Results & Impact
- 2.4M+ views across digital channels
- 181% increase in link clicks via social and email campaigns
- 30%+ email open rate (well above industry average)
- Doubled social media engagement year-over-year
- Enhanced brand authority among B2B dental clinics and individual consumers