Purpose
Driving Growth Through High-Performing Product Education Video
My high-performing product education video for Hiossen’s Scan Healing Abutment achieved exceptional results by combining clinical expertise with engaging storytelling. This strategic asset educated existing users about advanced implantology benefits while attracting new customers to experience revolutionary scanning technology – directly addressing key adoption barriers in dental practices.
Key Outcomes
- 5,000+ views within 30 days of launch
- 10% uplift in new orders post-launch
- 23% increase in product inquiries and customer support engagement
| Metric | Result | Impact |
|---|---|---|
| Views | 5,000+ (30 days) | 75% organic reach |
| New Orders | 10% uplift | $42K incremental revenue |
| Customer Inquiries | 23% increase | 18% conversion rate |
My Role
- Strategic Video Development
- Storyboard creation focusing on clear patient benefits and clinical advantages
- Professional editing using CapCut for seamless narrative flow
- Cross-platform promotion strategy deploying to Facebook/Instagram Reels
Tools
CapCut for Professional editing pipeline ensuring broadcast-quality output.