#Me and Norway

620,000+

Total Views

3,000+

Engagements

1,180,000+

Topic Views

“Me & Norway” – Constitution Day UGC Activation (May 2021)

Purpose

  • Boost brand awareness for Visit Norway in Mainland China in celebration of Norway’s Constitution Day (May 17).
  • Drive authentic user-generated storytelling by encouraging users to share their memories, photos, or videos using the hashtag #MeAndNorway.
  • Build a reusable pool of UGC tailored for the China market to enhance future social content strategies.

My Role

  1. Content Strategy & Creative

Designed the UGC campaign mechanic, developed tiered prize systems, and crafted highly engaging storytelling prompts to encourage participation.

  1. Script & Copywriting

Authored the teaser video script for Weibo and wrote long-form articles for WeChat to ensure consistent messaging across platforms.

  1. Video Production

Coordinated influencer video contributions and edited the hero promotional clip, spotlighting diverse entries.

  1. Social Media Deployment & Community Management
    • Scheduled and published a series of posts.
    • Monitored the hashtag feed for quality entries.
    • Shortlisted winners and coordinated prize delivery with the Norwegian Embassy.
  1. Performance Reporting

Compiled a comprehensive performance dashboard and provided actionable insights for Innovation Norway to refine future campaigns.

Tools Used

  • Adobe Premiere Pro & After Effects → For video editing and creating stunning motion graphics showcasing user entries.
  • WeChat Official Account Editor → Crafted detailed, engaging long-form posts tailored to the Chinese audience.
  • Canva & Adobe Photoshop → Designed eye-catching title cards and visually appealing prize announcement graphics.

Outcomes

The campaign not only celebrated an important cultural moment but also delivered tangible results for Visit Norway:

  • Encouraged organic audience engagement with over 1.18 million topic views.
  • Created a sustainable UGC pool for ongoing content marketing strategies aimed at the Chinese tourism market.
  • Strengthened Visit Norway’s digital presence in Mainland China, enhancing both immediate and long-term brand visibility.

Why This Matters

This project underscores my ability to design and execute targeted international campaigns that celebrate cultural milestones while delivering measurable business outcomes. By blending content strategy with hands-on production and community engagement, I ensured impactful results that aligned with both brand objectives and audience expectations.